The Power Bureau

Inspired by the notion of a global brand bureau, we assembled a dedicated team of Journalists, Writers and Producers to dive into the world of GE Power and produce a rich portfolio of global stories exploring the human experiences behind power.

The Power of Wind
in Denmark

In a spot on Earth so remote it borders the arctic circle, an environmental revolution is taking place, and it’s powered by wind. Last year, wind power was the energy tech with the highest capacity of installations in Europe, and it’s only going to grow.

Powering Rural Ethiopia

There’s over one billion people in the world without power. According to the World Bank, Ethiopia is ranked number third for its lack of access to electricity. We take a look at the scale of the problem, and what the country is actually doing about it.

From China to Pakistan

for several years Pakistan face a severe energy crisis. Its megacities were hit with rolling power outages that lasted up to 18 hours a day, paralyzing everyday life for a country of 200 million people.

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A Century of Care